InHouseCFO's Small Business Blog
Marketing and Sales
All businesses, of any size and nature need to start their business plan execution with marketing activities, which, in turn generate leads that turn into opportunities, and hopefully sales. From this, administation, finance, HR, and other stakeholder relations follow.It's a well known fact that identifying the processes that the business should follow in all of these areas in a disciplined way, and memorializing them in an easy to follow manner increases results faster. Our experience, however, has been that small and mid-sized business (SMB) owners, while they have interest, they don't have the time and frankly the training and experience to do this.